6 Tips to Nail Real Estate Marketing: The Modern Way

Double click twice. Click like. Share. WhatsApp and send. That is literally how the entirety of people’s interaction patterns in today’s society function as. Without the internet years ago, we would have done things differently. But now that it has picked up to a level where everything is connected to the internet, reaching people without it has become a tough task. 

With real estate marketing, this is an even bigger challenge to face. If you know how well you can use the internet to reach your target clients while also marketing smart, selling your property is a piece of cake. So here are a few quick tips to help you market real estate the 21st century way! 

Be online 

Social media is a big part of advertising and marketing. It is the quickest way to reach thousands of buyers across the world and the best platform to create a hype for your product or service. With property, social media has a high level of influence, given the use of images and communicating essential information. As a buyer, if the image of a property that you see is appealing to you, then your first instinct would be to click like on it. 

When more information and images of the same property keep showing up on your feed, the curiosity towards that property is peaked. Eventually, when you’re in dire need for a property, guess what tends to pop in your mind first? It is that property with attractive images that showed up on your feed. 

For a real estate sales agent, creating this online presence on social media or on a website is a must. Though you might have to deal with the client in person when selling the property, his first interest is generated through what he sees online. So making your presence known by providing constant updates, uploading attractive images, and communicating with potential buyers is key. 

Reaching the right audience

You aren’t the only seller for a buyer, but there is only one ideal buyer for you. To reach this buyer, you need to level up in your marketing.  Advertising on platforms like Facebook, Instagram, YouTube, Google etc. would definitely give you a certain amount of visibility. But tapping specifically into your target audience through these platforms is a challenge.

To cater to this, now there are many real estate websites that allow you to register and post your property ads. But not all of them are authentic and generate the results you are looking for. That is why before selecting property portals to advertise with, always read up on them. Find more information about their user base, their success in lead generation, their reach in the real estate market in Sri Lanka, etc. Getting an overall idea on these platforms will help you estimate the success and reach of your ads.

In terms of this, LankaPropertyWeb offers developers, agents and private sellers different packages and services to help their property ads reach the right buyers. These are customized to target people based on their property interests, the ads they’ve viewed previously, the areas they are from and more. The portal also generates over 100,000 leads a month, making it the number one real estate website in Sri Lanka.  

Be available 

Imagine a buyer finally shows interest towards a property that you have been marketing for months. But when that buyer tries to contact you, he is either unable to reach you because of a wrong number you included or your phone is never working. In such instances, the buyer’s first instinct is to skip yours and find an alternative. Unless the property is truly something that he feels is irreplaceable and a perfect match for his needs, you could end up losing a potential customer to other rental real estate companies or another house rental agent. To avoid this, maintain a separate contact number for your sales or make sure you direct your calls to a number that works. 

Showcase the big picture 

Moving into a new home also means that you are moving into a new neighborhood. As a seller, you need to understand the buyer’s point of view and step into his shoes to create marketing strategies that will address his needs. 

For buyers it is important that they know the neighborhood they select is not only safe but also serene. This means that a place that is surrounded in greenery with amazing views is sure to capture their attention. When marketing your property, use this to your advantage. Don’t limit your images to just the interior of the property, capture the bigger picture that shows the amazing views and serene neighborhood.

Hire a professional photographer

The world we deal in today largely depends on information and images. You see something you like on social media, you either double click it, like it or share it. This spreads the word the initial post was trying to give out and creates a hype for the product. In fact, images drive traffic and traffic drives sales. So if you are trying to sell a property, make sure you capture and upload only the best images. 

For high end properties of top real estate companies and house leasing companies in Sri Lanka, it is always recommended that you work with a professional real estate photographer. This is because they are skilled in capturing images in the best angles with the best light. When these are uploaded on social media, they generate a lot of interest amongst potential buyers and normal users. 

Create a virtual tour 

With the pandemic at its height in almost every country in the world, many businesses have been affected. Some have had to shut down completely or lay off almost ¾ of their staff. In the real estate industry, this has affected the housing prices in different countries. Some have reached their lowest values in 3 years, and others are speculated to face major downturns next year.

Despite this, the pandemic has also led to people exploring novel ways of marketing. With property, the use of virtual reality, 360 images and videos, have created a shift in buyers’ purchasing patterns too. Now many are supportive of purchasing property straight off the internet after watching a video of it or examining its interiors through an interactive 360 image. 

However, this behavior of the buyer depends on the quality of the content and the accuracy in the information that you provide. To create such content, partner with professional digital firms and photographers that specialize in this. 

To reach the right audience and market real estate the modern way, sign up with us and boost your property sales now!